Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

Table of Contents

Introduction to Landing Pages

The Landing Page System

What You Need Before Getting Started

Planning Your Landing Page Theme

How to Write a Landing Page that Converts

Tips on Increasing Your Landing Page Conversion Rate

Driving Traffic into Your Landing Page

Finest Examples of Landing Pages

Resource Guide

Bonus!