How to build your list for free and create a real online business that gets maximum results with minimum fuss… fast! Solo ads are when you pay someone with an email list to send an email to their subscribers promoting your website. Usually that’ll be a squeeze page and your job is to capture their email addresses. Now you can market to them. You can sell them useful and relevant information and in return they’ll pay your bills. Put food on the table and a roof over your house. A good deal really. Solo Ads are paid traffic and best of all, it’s ultra-targeted traffic. For example if you have a product on Labrador Dogs and find someone with a list of pet owners then a small percentage of people might be interested. You get a little warmer if you find a list owner with subscribers only interested in dogs. Not a larger percentage will want what you have to say. If you find a email list purely for Labrador owners then that is ultra-targeted. Your product is potentiall relevant to every single person on that list. Your response rates will go through the roof and you stack the odds of success in your favour.